Want to live in your customers’ heads rent-free? With so many brands vying to make an impact in customers’ lives, you have to adopt creative and trendy ways to enhance your reputation. And one of the best ways to do that today is by using custom-printed boxes for your packaging.
Tailor-printed boxes can be more than just cases to hold your product. They are able to put you apart from others. Showcase your brand identity, communicate your exclusivity, and turn a simple purchase into an exciting experience for your buyers.
But how do you create custom boxes that will wow your customers? This post is completely informative, that will give you 10 ideas to help you create and acquire the ideal packaging boxes for your company.
Know Your Target Audience
Before you start designing your product boxes, you need to know who you are doing it for. Who are your ideal customers? What are their priorities, likes, and dislikes? What kind of packaging would entice them and convince them to purchase your goods? Knowing your target market will enable you to create boxes that appeal to them, satisfy their demands, and, as a result, maximize the efficacy of your packaging.
Choose the Right Box Style And Size
The best tip anyone can give you is to choose the right size and style for your box. You want to make sure that your box style matches your product type, industry, and brand personality. For example, if you sell cosmetics, you might want to choose a sleek and elegant rigid box or a colorful and intricate box. If you sell food items, you might want to choose a sturdy and durable corrugated box or an eco-friendly and reusable paper bag.
The size of your box should also fit your product perfectly. A box that is too big or too tiny for your product could damage it, take up more space, and raise the cost of shipping. Using excessive amounts of filler materials, such as bubble wrap or paper shredded, might hurt the environment and leave a terrible image on your clients. You can use a custom sizing tool to find the exact dimensions of your box based on your product sizing.
Use High-Quality Materials And Printing Methods
The quality of your packaging often reflects the quality of your products and your brand. So, you may want to use high-quality materials and printing to ensure your boxes’ durability, protection, and visual appeal.
You have a wide range of options for packaging materials on the market, including plywood, corrugated cardboard, and paperboard, that depend on the weight and strength of your products. In addition to the level of detail and size of your design, you can also choose from a variety of ways to print such as digital printing, offset printing, or flexographic printing.
Design With Your Brand Identity In Mind
Your Custom Printed Boxes should represent your brand identity and convey your brand message clearly and consistently. You can use your brand logo, colors, fonts, and images to create a cohesive and familiar look for your boxes.
You can also use slogans, taglines, or hashtags to convey your brand personality and value proposition. Altogether, you should make sure that your product and packaging design is consistent with other marketing materials such as the mood board of your social media and your website design.
Add Essential Elements And Information
The primary and secondary packaging of your product boxes should also include some key elements and information that will inform and engage your customers. These include:
- Company name and contact details
- Product name and description
- Unique features of the product
- Ingredients and how-to-use guide.
Here are some optional elements you can add to brand it better:
- Product barcode or qr code
- Expiration date or batch number
- Benefits of the product
- Reviews or testimonials
- Your social media handles or website URL.
You can use different sides or panels of your box to display these elements and info in an organized and attractive way.
Make It Easy To Open And Close
One of the key aspects of custom printed boxes is to provide an extraordinary unboxing experience. You want to make it easy for your customers to open and close your boxes without any damage or harm. Even, make it exciting.
You can use different types of closures such as tuck flaps, snap locks, magnets, ribbons, or stickers to secure your boxes and add some functionality and flair to them.
Add Some Surprise And Delightful Elements
One great way to enhance the unboxing experience is to add some surprise and delight elements to your boxes. These can be anything that will make your customers smile, laugh, or feel appreciated when they open your boxes. For example, you can add:
- A thank you note or a handwritten card
- free sample or a coupon code
- A sticker or a magnet
- Bookmark or a keychain
- Candy or chocolate
These small gestures matter a lot for customers and can help you make a big difference in your sales. Moreover, you are making customers embrace your brand with love and care.
Be Creative And Original
Your packing boxes give you creative freedom and the opportunity to display your originality. You have a wide range of design elements to choose from such as shapes, textures, gradients or patterns to make the box pop out.
You can also experiment with a lot of extra details such as embossing, debossing, foil stamping, or spot UV to add shine to your boxes. Moreover, give a special touch to your brand by making limited edition, seasonal and holiday themes to create excitement and urgency.
Test And Refine Your Design
Before you order your tailored boxes in bulk, you want to make sure that your design is flawless and effective. You can test and refine your design by:
- Printing a prototype or a sample of your box and checking it for any errors or issues.
- Asking for feedback from your team, your customers, or your friends and family
- Comparing your design with your competitors’ designs and identifying your strengths and weaknesses.
- Measuring the impact of your design on your sales, conversions, or retention rates
Choose A Reputable Packaging Partner
The final informational tip is to choose a reliable and reputable packaging partner that can help you create and deliver your custom-printed boxes. You want to work with a packaging partner that can offer you:
- A variety of packaging choices and approaches
- The price and order process is quick and precise.
- A superior, green method of production and printing
- A dedicated and skilled customer support staff
- Shipping and delivery service that is quick and hassle-free.
A great method to improve your business’s image, draw in new clients, and foster brand loyalty is using custom printed boxes. You may develop packaging boxes that will amaze your customers and encourage them to make more purchases from you by following these 10 wonderful tips.