Marketing | Definition, Etymology, Synonyms & Antonyms

Marketing

Marketing (noun)

Definition

The process of promoting, advertising, and selling products or services to customers. It involves market research, product development, pricing, distribution, and communication strategies to meet customer needs and achieve business objectives.

Etymology

The term "marketing" has its origins in the Latin word "mercatus," which means "marketplace." It evolved from the Old French term "merchand," which referred to buying and selling.

Synonyms

  • Advertising
  • Promotion
  • Sales
  • Branding
  • Publicity
  • Campaigning
  • Merchandising
  • Selling
  • Commercialization
  • Communication

Antonyms

  • Non-promotion
  • Inactivity
  • Unselling
  • Neglect
  • Disregard

Example

The new marketing campaign used social media influencers to create a buzz around the product launch, resulting in a significant increase in sales.

FAQs (Frequently Asked Questions)

What is the difference between "marketing" and "advertising"?

While marketing involves a broader set of activities, including market research, product development, pricing, and distribution, advertising is a specific component of marketing that focuses on promoting products or services through various media channels.

How does digital marketing differ from traditional marketing?

Digital marketing uses online platforms like social media, email, websites, and search engines to reach and engage with customers.

What are the "Four Ps" in marketing?

The "Four Ps" refer to the fundamental elements of the marketing mix:

  • Price: The amount customers pay for the product.
  • Place: The distribution channels and locations where the product is available.
  • Promotion: The communication strategies used to promote and advertise the product.

What is the purpose of branding in marketing?

Branding is a crucial aspect of marketing that involves creating a unique identity for a product or company. A strong brand image can enhance customer loyalty, differentiate a product from competitors, and influence consumers' perceptions and purchase decisions.

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